ubermore notes by hobart65
Dan Cobley: What physics taught me about marketing | Video on TED.com
The more massive brand the more force it takes to move it, that’s why p&G have small and agile ones. The bigger the brand the more difficult is to reposition it
Heisenberg uncertainty principle - the act of measurement changes it. So, measure what consumers actual do rather than what they say they will do
Scientific method: cannot prove, easy to disprove
Marketing: one bad week can destroy decades of work
2nd law of thermodynamics / law of entropy
old : one message defines a brand
now: impossible to control where it goes
Your brand is more dispersed, deal with it
Strategies for spending less on holiday gifts july 2010
What Retailers Need to Know About Online Holiday Shopping - eMarketer
“ Columnist and composer Stephen Poole says “games suffer from cinema envy” – they think they should be Hollywood epics, when actually the enjoyment of play is enough. But I was struck by an excellent point by author Trevor Byrne: “When kids are playing cops and robbers, are they playing a game, or are they telling a story?” The obvious answer is that somehow, they’re seamlessly doing both.
The player: are games the opposite of stories? | Technology | The Guardian
