September 2011
28 posts
WatchDon Draper Presents Facebook Timeline
“In all seriousness, the most compelling elements of Facebook’s Timeline are the ones that made Kodak’s Carousel popular. Reminiscing is a social activity. It always has been, and now Facebook is bringing that activity online.”
“Fire isn’t a noun, it’s a verb, and it’s what Amazon has done in the targeted...”
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Fire - cdespinosa’s posterous
“NFC App contest winners - First place went to OnTap, developed by a group using...”
– Devs produce nine new NFC apps at Boston hackathon • NFC World
“1,923,316,786 Google searches today”
– Worldometers - real time world statistics
Watch(via An Exclusive Look Inside The Mind Of Saatchi & Saatchi’s Chief Creative Officer)
“So here for starters, are 9 bad habits of engagement thinking (I am sure there...”
– ‘Engagement’: Fashionable Yet Bankrupt - Canalside View
Assuming engagement is a metric
Claiming ‘engagement’ is something entirely new
Failing to recognise ‘engagement’ is an intermediate measure
Assuming that interruption is dead
Assuming that more...
Watch(via DEAD or ALIVE)
Alive = Meaningfully connected….
Must see poke presentation about the attributes of great digital campaigns.
