ubermore notes by Mike Williams
RSSDan Cobley: What physics taught me about marketing | Video on TED.com
The more massive brand the more force it takes to move it, that’s why p&G have small and agile ones. The bigger the brand the more difficult is to reposition it
Heisenberg uncertainty principle - the act of measurement changes it. So, measure what consumers actual do rather than what they say they will do
Scientific method: cannot prove, easy to disprove
Marketing: one bad week can destroy decades of work
2nd law of thermodynamics / law of entropy
old : one message defines a brand
now: impossible to control where it goes
Your brand is more dispersed, deal with it
About ubermore notes by Mike Williams
