There are 65,000 iphone apps currently available on the app store. How can a human possibly surf through them all and download the best apps? Here is how iPhone users do it: Search for a specific type of app : 62%
Browse top app store rankings : 60%
Word of mouth : 46%
See ads while using another app : 20%
News articles and blogs : 19%
Apps from popular brands that market them: 10%