ubermore notes by Mike Williams
RSSToday, dedicated transmedia production houses are starting to win contracts from broadcasters and studios around the world. Los Angeles remains the biggest hub: Imagine, the multiple-Oscar-winning studio run by Brian Grazer and Ron Howard, recently struck a deal with Blacklight Studios, a transmedia startup, to get first refusal on film rights to its projects. Grazer says he signed Blacklight “before transmedia had penetrated Hollywood’s consciousness, because it represents a new model, from both a creative and business standpoint.” On the east coast, Jeff Gomez’s Starlight Runner, and Fourth Wall Studios — whose founders worked with Steven Spielberg and Microsoft to produce alternate reality games — are now creating their own entertainment properties. Jim Stewartson, Fourth Wall’s president, aims “to take transmedia to the masses. The market is going to be as large as the industry itself.
About ubermore notes by Mike Williams
