ubermore notes by Mike Williams

Vintage ARG : It made for an unlikely national obsession: an 18-carat gold, jewel-encrusted hare buried somewhere in Britain, and the fiendishly complicated clues to its secret location contained in a lavishly illustrated children’s story. Kit Williams sparked the nation’s biggest treasure hunt 30 years ago with his book Masquerade, which sold 2m copies worldwide. But the public response was so overwhelming – Williams received more than 100 letters a day for two years – that the publicity-shy author and illustrator became a virtual recluse.

- Unearthed again – golden hare that obsessed a nation | Books | The Guardian