ubermore notes by Mike Williams

What all of us can learn from are the tactics and techniques the campaign team used to curate and guide the overall campaign. Whenever something remarkable began to take shape at whatever level, traditional resources could be used to draw attention to the most exciting and interesting activity. In doing so they were able to amplify and expand the reach of the overall campaign, reinforcing favoured themes, creating a constantly evolving and diverse, but on-message movement.

- mark cridge \ muck and brass