ubermore notes by Mike Williams

Hidden Park - $6.99 Iphone ARG for kids

Trutton tells players they can help save the park from greedy developers by cataloging its mystical inhabitants, which are essentially an alternate-reality layer coded to appear at points in the real world, such as at a certain tree. Riddles and puzzle challenges add to the fun, and kids can save and share findings.

- Media Morph: The Hidden Park - Advertising Age - Media Morph